Adore Semi-Permanent Hair Dye #120 Black Velvet - 4oz (118ml) Vegan & Cruelty-Free Hair Color - Perfect for Dark Brunettes & Black Hair Touch-Ups at Home

Spreads and dyes easily, smells amazing! I can't quite put my finger on what the scent is, but I have bought this brand dye in one other color and they have the same scent - it seems mostly a citrusy scent with maybe other fruit extracts added in. My hair felt amazing and like some of the damage had actually been repaired after putting this in. The product says to leave it in for 30 minutes, but I like to go with 1 hour at least, on semi-permanent dyes, and anywhere up to 4 hours. It is not damaging at all. So you can get away with leaving it in as long as you like. Just know that the longer you leave it in, the longer the stain lasts through shampoos after that, so if you like to change your hair color a lot, leave it in for the bottle instruction's recommended amount of time.I used Luxe blue, jade, cotton candy, and lavender. I expected a pastel rainbow. However, the luxe blue, lavender, and jade are deep colors, not pastel. The cotton candy was pastel, but did not take nearly as well as the other three. I still love my hair. The color did not have a strong scent. It was easy to apply, and did not stain terribly. I would buy this product again, although maybe not cotton candy. My hair was bleached a couple months ago so it was blonde before dying.I'm 62 and have mostly gray hair but wanted some pizzaz, hey, I'm old, I'm allowed..lol This color was just perfect but don't do what the instructions say, never wash your hair after you dye it. Just leave on, rinse, than wash after 36 hours. Don't be scared by the bright pink color on your head, once rinsed it will be a beautiful shade of lavender. So far 4 shampoos and it's fading gradually but the color is still there. Lasts about 10 shampoos. I recommend this for how easy it is to use, the beautiful shade and the gradual fading which means no roots showing..lol All in all, a great product!I use Adore SP Haircolor #155 Titanium. The first time I used it, the results were not so impressive. As a former hair stylist, with tenaciously resistant silver (salt and pepper) hair it was still leaving the silver portions untouched. I decided to apply it to my DRY hair, for 45 minutes, covering it with a plastic cap and warm towel and the results were impressive. It still looked natural - more like my hair looked 5 years ago. I'm not sure how long the color will stay in... it really depends on how often you shampoo. Love it. Doesn't take your breath away. It's a keeper!this hair dye is truely good, but with every red hair dye that i’ve tried it does leave a red residue if your hair is wet. for example — i had to wait for my hair to fully dry until i could put my head on my pillow because if i put my head on there while it was wet, red dye would get on my pillow. but this dye is really good and doesn’t smell as bad as other dyes. so i totally recommend:)I don’t know of the longevity of this product yet, but as far as price point, color, vibrancy, & how far the product goes initially, it’s amazing. I almost spent over $40 on two different Arctic Fox fox dyes to mix whenever I came across this color that was exactly what I wanted at a much affordable price. I bought the double pack, & one four ounce bottle was more than enough for my hair. My hair was platinum/essentially white already when I put the orange in, so I don’t know how it would come out on hair not completely lifted.This product was a LIFESAVER! I have had green hair for a few months and wanted to go blonde for a bit. Well, what had happened was the green faded at the ends and my roots were BRIGHT YELLOW. I couldn't leave the house without a hat or a hood on and that is not ideal in 80 degree heat. :/ I bought this dye, hoping that since red was the opposite of green it would help take it away. WELL! Not only did it take the green away completely after only one application (and only one bottle) but it also brought my dry, brittle, bleach damaged hair back to life. The color is vibrant and it feels and smells amazing! Would definitely purchase this a million times over!!This is my first time using Adore, and I decided to give it a try after seeing so many positive reviews.I literally just finished applying it a short time ago, so I can't speak for it's longevity, but I will say that as I was rinsing, it didn't pour out of my hair like many other fashion colors do...so that's a positive sign!I went with the pink shade "cotton candy"...and as you can see from my pics, it's definitely more neon than pastel (though it'll eventually fade to pastel,so I'm good with it).To further give a description, I'll do a quick "pros and cons" list...Pros---The smell is very light...not stinky or overpowering.The amount of dye you get for the price is pretty great.The pink color is pretty (despite it being more neon than advertised)It didn't stain my skin (or counters), so that's a big plus!Cons---The coverage is "meh". It seems to take better in certain places than others, and despite me coloring it twice (and leaving it on for 4 hours) my roots came out peach (and they were freshly bleached)The dye itself is thin, and therefore kind of messy.Also, the dye is decently pigmented, but it doesn't leave your hair vibrant or shiny like some other mainstream dyes I've tried.Overall though, for $6ish bucks, this dye is worth the price. Though I will say. I don't foresee this pink lasting super long without frequent touch ups (which is what I wanted since I frequently change my hair)If you're looking for a pink that will last till the end of time, go with Iroiro,lol.Absolutely amazing product! Will only buy Adore from now on. Easy to use and very vibrant! I had blue in my hair which I was unable to remove with a bleach bath and Adore just went over it! Keep in mind photos are after two washes. Green is Electric Lime. And for purple I mixed Violet Gem and Purple Rage together, which made a lovely Cadbury purple shade that I was going for. The formula is more runny than I've expected, but I love it, as I use gloves more than a brush and it was really easy to spread down the hair strands.Fed up with hair in lockdown and always wanted to “go pink”! I have lightly permed dark brown hair with silver strands coming through. Put the dye on nearly towel dried hair. Put plastic cap on for about 20 minutes then rinsed, shampooed and rinsed again. Really pleased with result and got half a bottle left for when it’s washed out. II think I’ll leave it on longer next time to see if it goes pinker! It didn’t mark my pillowcase but guess it would if hair was damp. Very happy customer!!I always use this brand for my coloration because it’s vegan ?. My first one was green and I loved how it turned out.I finally redid the dye yesterday but I had to bleach it first using another brand and the result was great then I apply this colour. I have to say I left the coloration for quite a long time on my hair for this result.Also I was looking for the deep red but this is quite bright which I don’t mind at all , but it seems Pink as well ??. When I ask my kids what colour do you see they said “Red” so there you go ??.I am not at all just wish it was deep red. Because I have only done it yesterday it still staining my pillows , hence I am hoping within a week it will stop staining as it usually does.For the price and the colour I love it. Always recommend.I love the adore range! I used several colours such as emerald pink and now the purple, and they have not let me down!A little does go a long way and I have found a routine with my hair that allows me not to dye it as much therefore locking the colour in for longerFor a vibrant effect then apply to lighter or bleached hairConsidering I dye my hair a lot this hasn’t damaged my hair at all and leaves my so shiny.Would definitely recommendI don't normally leave reviews, I'm more of a lurker but Oh my word! I am totally in love with this dye!!! I ordered this on same day delivery as basically I'd used a different brand pink and it literally just washed out on the first wash, so I spotted this and the reviews were good so thought I'd give it a go myself... Well! It's probably the best dye I've used to date (and believe me I've used a lot) I did think the consistency was a bit weird, like fake Halloween blood lol but it was quick and easy to apply, but make sure you cover where you're doing it as it will dye what it hits. I left it on for about 45 minutes and then washed off and ran some conditioner through it as my hair is really dry anyway. Once dry I am still just as impressed, the colour is consistent all the way to the ends of my hair and its really shiny looking (as my hair is wrecked atm) the pics in this review are literally from blow drying, nothing else. You can see it's still taken in my darker blonde areas where I've separated my hair so you can see. Honestly for the price this is totally amazing! Give it a go, you won't be disappointed :)