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I have fallen in love with a new hair color!!! I’m going to order a second box to truly get the hue I’m looking for. My hair is naturally quite dark (and hasn’t had color in ages) so it takes a few tries to accomplish the desired look I want to go for. This color definitely doesn’t disappoint. My only complaint is that my hair has felt drier at the ends than it normally does, however I’m still recovering from an accident earlier this year and my hair hasn’t quite been itself overall so I can’t completely place the dryness to the color. However like with ANY home coloring kit, make certain you read the directions carefully, and ALWAYS ALWAYS do a deep conditioning masque after shampoo and rinsing. I find this not only helps keep sheen and health to newly colored tresses, but also helps really lock in and seal the new color. Overall, I’m a fan and really thankful I ran across and researched this product prior to purchasing. I’m especially with the result I did get, but again I’ll need a second coat to truly achieve the desired effect I want due to my hair’s natural color and texture.It is only 1 box, not the 3 as shown in advertisement. The color is the brightest red I've found so far, but it does fade quickly. The gloves are cheap, so i recommend getting your own latex gloves. But I do love the color.I received 1 box of hair color instead of the 3 boxes as indicated in the ad. I contacted the seller's customer service who said that the ad was listed incorrectly by Amazon and was offered a 10% refund. The response time from the customer service was fast - and the %10 refund was issued immediately. Even though the ad is listed incorrectly, I gave 5 stars because the customer service was great, and having used this product in the past, I know that the product itself is an excellent product.I like this hair color kit. My hair is on the dark side so I didn't expect much of a change in the color after I use it. But it did actually change the color of my hair I mean not drastically it is more noticeable outside in the natural light. The only thing is it didn't arrive as quickly as I would have liked.1st day. Love the color.... but on someone else. Not quite the red I was gearing for. Good product though. Hair doesn't feel damaged. I'm also 40% gray.I have black hair and didn’t want to bleach my hair. This did the trick, it’s a beautiful shade of burgundy. But when the Sun light hours it, it’s a gorgeous shade of red.I had been searching for a really vibrant, but natural-looking red hair color. Everything I had seen before was some shade of auburn, copper, too faded, or looked purple - not what I was going for. I found this on Amazon, am familiar with the brand, so thought I'd give it a try - best money I've ever spent on home hair color. The red color is incredible, and I've gotten numerous compliments. I love it!I love this product. The color red is the perfect shade. Super vibrant and lasts longer than other refs I have used. I will order it again because I have not found this in the states.I bleached my hair for this, should have reached the desired colour, left it on for 30 mins! My hair is now orangey and faded after applying two boxes to my entire head and fully saturating. Such a difference in developing colour and colour in my hair. Also made part of my hair fall out... makes you wonder how much % they put in the developer? Not happy as didnt get result I wanted. Doesnt seem like this will last long. More ‘Ronald McDonald’ than badgalrhirhi. I would steer clear of this colour, used it before and its let me down now. Not sure of what to do! Made my hair that was in good health fragileLove it came out amazing used two bottles I have really long light brown hair and coverd the whole of it with two bottles. No you don't have to use bleach comes out very bright depending again on hair type and shade. HIGHLEY RECCOMENDED. Came packaged nicely aswell I would say it's cheap but worth it better than getting one box that's fifty pounds if in the UK same has ones in the shop cheaper the better.Despite having really short hair - not long enough to tie back - there is not enough dye to cover my hair. I have to buy two to do a decent job. If I had really thick or long hair I would understand it, but I don’t. As it stands, this is not fit for purpose.The colour is beautiful don't get me wrong, but it fades too quickly. Within two washes the red was already fading by an massive amount. I know reds have a thing about fading but even my semi permanant reds Iv'e tried hasn't faded this fast on me before, pastel pink even stuck to my hair better than this. I've been dying my hair for 6 years at the least and this is the worst dye iv'e used so far when it comes to fading.I usually buy this brand and shade from a shop which is 25 km from where I live so was delighted to be able to purchase it online whilst in self-isolation during Covid-19. I bought 3 so that should last me until December at least! Whilst I've read and heard a lot of people have decided to return to their natural colour (some by personal choice) during this pandemic, this 51 year old is not one of them!!